About The Digital X
Hi, I’m Maximilian. The Digital X is a UX agency site I designed and coded. It showcases a selection of my work, representing my craft as a product, user experience and interface designer.
As co-founder of gearo.de I collaboratively created Germany’s and Austria’s largest sharing economy marketplace for imaging equipment. Founding gearo gave me the opportunity to shape the product in all phases of its life cycle: from the initial idea to the maturing marketplace, taking on a leading role, mastering challenges and most importantly learning from the many failures.
In my current position as UX Design Lead PENNY @ REWE Digital I was given the chance — among other tasks — to handle the relaunch of Penny.de. As part of a cross functional team, my main responsibilities were the product strategy, agency pitch, design and launch of the product, collaborating with external and internal stakeholders, managers, UX researchers, designers and our international developer team.
Currently we are growing, maturing and iterating the product for the brand PENNY to play a leading role in the food retail sector and beyond. I am taking on the UX product ownership within our agile team.
During my 15+ years career in digital design, I co-created frontends, backends and CMSs for mobile apps, responsive websites, in store media and cashier systems.
I am a dedicated digital product designer who leads a team but essentially needs to get his hands dirty, from thought out concepts, via functioning UI systems and interactive prototypes, to a flawless accessible implementation, making complex tasks easy for the costumers.
I believe in user testing, lean methods, true MVPs, agile work and collaboration.