Multi vendor basket & check out

gearo GmbH E-commerce Responsive Web App
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by Maximilian Heere

Summary

Concept, design and implementation of a basket, check out and rental management system.
Users are enabled to request multiple products from multiple vendors via a single check out flow using various payment methods. Vendors can accept, decline and cancel individual articles as well as protocol handovers and returns.

Project

Initially the startup gearo.de launched an MVP with a very basic check out flow functionality. Users were limited to check out one item from one vendor only. Vendors had to manually accept each item and manage each booking request individually.

OKR

Objective

Increase number of transactions and profit via an improved checkout functionality.

Key Results

  • Implementation of multi vendor checkout functionality to the live environment
  • Min. 20% uplift in the amount of items per rental period, per user
  • Min. 20% uplift average basket size

Solution

Improving the costumer journey for renters and vendors by optimizing the existing touchpoints: product detail page, checkout, inbox and protocolling.
Integrating a newly developed basket functionality that allows users to request multiple items from multiple vendors.

Results

    +85% Basket items

    -34% Exit rate

    +27% Completion rate checkout funnel

    +12,75€ Average revenue per checkout

Jobs done

Product Development

  • Data Analysis and UX research
  • UX concept & UI design of features and functionalities
  • UX text
  • Prototyping
  • Refinements
  • 3rd party multi capture functionality evaluation
  • Implementation management
  • Development team management
  • Testing + Q&A

Marketing

  • Newsletter Campaign