Hi, I’m Max.
I design UX with
impact.

Portrait of Maximilian Heere
Design Leader, Product & UX · Berlin

I’m currently on a mission to help millions of PENNY customers save on groceries.
Alongside, I co-founded “the Airbnb for cameras” and sold it.

Check my work Let’s chat

Featured work

A curated selection of my work.

Penny.de relaunch: PENNY App, recipes, weekly flyer, savings and stores

REWE Digital GmbH CMS Responsive Web App

Penny.de Relaunch: Platform & UX Transformation

Rebuilding the platform, design system, and product experience for millions of users.

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Penny store at Berlin Ostbahnhof

REWE Digital GmbH Food Retail Responsive Web App

Penny.de: Store Search & Detail Pages

Easily find, select and inform yourself about your Penny store.

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gearo logo over a film crew working with camera equipment

gearo GmbH Marketplace Responsive Web App

The Airbnb for cameras, lenses & drones

Germany’s leading sharing economy marketplace for imaging equipment.

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gearo checkout on a phone, connecting one renter with several vendors

gearo GmbH E-commerce Responsive Web App

Multi vendor basket, check out & after sales flow

Enabling users to easily request multiple products from various vendors.

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How I work

What I do

I lead product design and UX for products used by millions, and I stay close to the work, from research and concept to prototypes in code.

Where I'm strongest

  • Loyalty and commerce at scale
  • Registration, onboarding, trust & safety
  • 0→1 products, from MVP to exit
  • Design systems and accessibility (WCAG AA)

How I lead

Through influence and clear decisions, with designers, agencies, Scrum teams, product managers, researchers and executives. The best work happens as a team.

I believe in

  • Decisions grounded in research and testing
  • True MVPs and fast iteration
  • Better lean than sorry

Let's talk

Let's chat on LinkedIn Download CV More about me